Digital Marketing Modules
Modules | Sub-Parts |
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– On-Page SEO (Meta Tags, Content Optimization, Internal Linking, URL Structure) – Off-Page SEO (Backlinking, Social Bookmarking) – Technical SEO (Site Speed, Mobile Optimization, Crawlability) – Keyword Research – Local SEO |
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– Social Media Strategy – Content Creation – Social Media Advertising – Community Management – Analytics and Reporting – Influencer Marketing |
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– Profile Optimization – Content Scheduling – Social Sharing Buttons – Audience Engagement – Social Listening |
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– PPC Campaigns (Google Ads, Bing Ads) – Ad Copywriting – Keyword Bidding Strategies – Display Advertising – Retargeting |
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– Content Strategy – Blogging – Video Marketing – Infographics – E-books & Whitepapers – Content Distribution |
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– List Building – Email Campaign Creation – Automation & Drip Campaigns – A/B Testing – Personalization – Analytics & Reporting |
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– Affiliate Network Selection – Partner Recruitment – Commission Structure – Tracking & Reporting – Program Management |
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– Setting Up Accounts – Tracking Code Installation – Goals & Conversion Tracking – Traffic Analysis – Behavior Flow – Custom Reports |
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– Platform Selection – Product Listing Optimization – Payment Gateway Integration – User Experience (UX) Design – Security Features – Mobile Optimization |
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– Online Business Models – Digital Payment Systems – Supply Chain Management – E-commerce Legal Considerations – Online Customer Service |
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– Affiliate Marketing – Online Surveys – Freelancing – Blogging – Dropshipping – Online Tutoring |
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– Platform Selection (Upwork, Fiverr) – Portfolio Creation – Client Acquisition – Contract Management – Pricing Strategies |